Phoenix Brands prides itself on providing ‘Excellence in Marketing and Distribution’ and giving global golf brands every chance to reach their sales potential. Here’s an example of our work so far.


Nickent Golf had not been available in the UK or Irish markets for around three years. Relationships with retailers were non existent and the brands visibility and awareness in the market place were poor. Golfers only vaguely knew about Nickent Golf from the companies US activities, but could not locate information nor the product within the UK and Ireland. As a consequence interest (and sales) had stalled and Nickent needed a strong plan to revive their fortunes.

Phoenix Brands was appointed distributor in February 2009 and immediately began the task of re-building the brand in the UK and Irish markets. First task was to lift the brands profile and key relationships were quickly developed with the golf specific media, resulting in increased brand exposure and consumer interest. Nickent product features were soon found in high profile publications Today’s Golfer, Golf Monthly, Golf World, Golf Punk and Golf International magazines and the clubs quickly became regulars in club tests etc.



An on-line strategy was also developed for the brand, which resulted in feature articles appearing on many of the UK’s largest golf related web sites.

Nickent touches down in UK

Phoenix Brands further exposed Nickent to the golfing public by showing the full product range at the London Golf Show, successfully showcasing the brand to consumers and assembled media. Nickent products were featured on the Main Stage, on TV with interviews by Setanta Sport and on radio in interviews with BBC Radio 1.



Next task was to establish the retail channel, and provide the brand with increased presence on the shop floor. PBL was quickly able to place the brand in all retail channels with online retailers such as onlinegolf.co.uk (Europe's largest), high street chains such as Nevada Bob's and premium green grass accounts such as Royal Birkdale Golf Club all quickly agreeing to stocking and selling the range.

Unfortunately, Nickent Golf USA was placed in receivership in 2010 and PBL was unable to continue with the brand. Nickent Golf is now owned by Dick's Sporting Goods in the US and traded as a 'store' brand.

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